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The shutdown of two contract manufacturers in Vietnam due to Covid-19 could worsen Nike’s sneaker supply problems, a market research company has warned. The fact that South Korea’s Changshin Vietnam and Taiwan’s Pou Chen Corp in HCMC have stopped operating…
Changshin Vietnam, a South Korean shoemaker, became the second major Nike supplier to suspend production in Vietnam as it shut three of its factories near HCMC on Thursday due to a coronavirus outbreak. The factories in Dong Nai province, which employ nearly…
Athletic shoe maker Nike Inc on Monday sued a New York-based company that produced “Satan Shoes” purported to contain a drop of human blood as part of a collaboration with “Old Town Road” rapper Lil Nas X. Nike said in the lawsuit that the company, MSCHF…
Nike’s quarterly sales missed estimates due to shipping issues and a pandemic-related slump at brick-and-mortar stores, and investors were disappointed by the world’s biggest athletic shoe maker’s full-year revenue forecast. Nike forecast “low-to-mid-teens”…
A former senior Nike executive once named by Fast Company magazine as one of the most creative people in business, has been confirmed as a headline speaker at this month’s MarketingPulse 2021 virtual conference in Hong Kong. Greg Hoffman, global chief…
A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to boycott the company. Japan has traditionally prided itself on…
Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, Nike introduces Nike Unite. Built to help locals connect more closely with sport, Nike Unite creates new in-and-out-of-store experiences, rooted in serving people the most valuable sport…
Nike has opened the brand’s largest House of Innovation yet, in Paris, focusing on delivering a digital retail experience. Located at number 79 on the famous Avenue des Champs-Elysees, the House of Innovation 002 spans four floors and occupies a 2400sqm area.…
Sneaker giant Nike has introduced its new retail concept Nike Rise in Guangzhou, China. The latest international store concept joins the brand’s innovative portfolio which already includes Nike Live in Tokyo and House of Innovation in NYC. The Nike Rise…
Nike sales in China surged 11 percent last year, marking the sixth consecutive year of double-digit growth in the market for the US sports brand. The growth was achieved despite the impact of Covid-19 with sales of the flagship Nike brand rising by 1 percent…
A giant Nike Thailand flagship store has opened in Bangkok’s Siam Center, with a footprint spanning more than 9000sqft. Designed to showcase Nike’s product innovation across multiple categories, the store also offers the brand’s first “Nike By You” in-store…
7-Eleven and Nike will collaborate to create a new sneaker featuring the convenience-store chain’s distinctive logo colors, but the shoes will most likely be released only in Japan. According to multiple blogs covering sneaker news, the new 7-Eleven and Nike…
Nike online sales soared 36 percent in the February quarter, compensating in part for a slump in sales across Mainland China which was in lockdown for much of January and February due to the coronavirus outbreak. The strength of online sales gave the retail…
Nike has signed on as the official kit provider of presumptive English Premier League 2020 champions Liverpool FC. The new partnership will commence on June 1 for the following 2020/21 season and continue for “multiple years” according to a statement by Nike.…
When major global brands like Ikea and Nike announce they are exiting a major global platform like Amazon, it is clear that a strategic shift is in the making What used to be a primary go-to-market strategy of brands by latching onto Amazon’s success seemed…
Nike has brought its popular ‘Nike By You’ customization service to Australia. Launching in Nike’s redesigned Melbourne Central store, which opened last Friday, the service allows customers to personalize their Nike sneakers and apparel by printing and…
