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Fashion and lifestyle goods retailer Mumuso Vietnam has been accused of selling Chinese goods as Korean products. The allegation surfaced on South Korean SBS News, which reported that the Shanghai-based company has been duping customers into thinking it is a…
Evergreen guides that explain the mechanics behind this topic.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read
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