
Sarah ChenE-Tailing
TikTok Shop Targets 13.2% Share Across Southeast Asia E-Commerce
A surge toward US$15 billion in gross merchandise value puts ByteDance within striking distance of Lazada and Tokopedia across regional markets.
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A surge toward US$15 billion in gross merchandise value puts ByteDance within striking distance of Lazada and Tokopedia across regional markets.

ByteDance’s social shopping arm expanded U.S. Transaction volume by 68 per cent in 2025, while Southeast Asian content commerce targets $77.9 billion by 2026.
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