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Church’s Texas Chicken, Wendy’s, Mixue, and Luckin Coffee are driving cross-border store rollouts despite wider geopolitical strains between Washington and Beijing.
Chains from China, Malaysia, Indonesia and Japan are targeting Australia’s youth demographic with modular formats, touchscreens and localised grazing menus.
The Shenzhen-headquartered chain operates more than 4,000 outlets worldwide and joins rivals Luckin Coffee and Mixue in taking high-volume retail models into North America.
The ice cream and tea operator is stepping up supplier checks and mandatory staff retraining across Peninsular Malaysia.
Rising distribution costs and store pruning in Vietnam and Indonesia squeezed earnings at the Chinese beverage giant despite a 2.3 percent revenue gain to 15.2 billion yuan.
The world’s largest food and beverage chain, China’s Mixue, experienced a decrease in its international outlets in 2021. A significant number of these closures occurred in Indonesia and Vietnam, as the company strived to enhance its operations and efficiency.…
The popular Chinese ice cream and tea chain, Mixue, has successfully established its first US location in Los Angeles, California, marking the brand’s debut in the American market. Offerings and Customisation Situated on the famous Hollywood Boulevard, the…
Chinese tea chain Mixue has launched in Australia, opening its first store in Sydney’s World Square shopping centre. Two more locations are imminent in Brisbane and Melbourne. The Sydney store features floor-to-ceiling windows spanning an entire wall and red…
Mixue, a Chinese tea-based beverages brand that is set to list on the main board of the Shenzhen Stock Exchange, has recently entered the South Korean and Japanese markets. In the beginning of November, an account named “MIXUE.Japa” became active on…
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