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#Milka

Every story tagged #Milka on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

1 story in this topic

Milka logo with cow
Retail TV
2 min read

The world’s largest ‘hands-on’ interactive product launch

Ksubaka today revealed the results of the world’s largest hands-on experiential product launch for Milka chocolate brand. In just one month more than 12.4 million consumers had a physical interaction with Milka, learning about the product, its ethos and…