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A new framework from the ANA aims to standardise retail media measurement, addressing fragmentation in the rapidly growing sector. The initiative seeks common standards, greater transparency, and independent verification for advertisers.
Adobe has launched a new video analytics offering that promises to provide marketers with new and improved measurement for both content and ads. “As video measurement grows increasingly important for marketers to drive major decisions, the significance of…
Korean retail giant Lotte Department Store revealed Thursday that it will implement a new 3D foot-measuring device at its stores starting Friday, to provide quick and accurate measurements for custom shoe orders. By placing his or her foot on the device, a…
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