Sarah ChenFood
Punthai Coffee Signs Influencer for Five-Drink Matcha Menu in Thailand
The Thai cafe chain named social media creator Khun Noey as its first brand partner to roll out custom drinks across its store and delivery network.
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matcha
Every story tagged matcha on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged matcha
4 stories in this topic
Sarah ChenFood
Beyond The Cup: Matcha’s Rising Popularity Influences Fashion, Beauty, And Wellness Trends
Matcha, previously a specialty tea in Japan, has gained considerable international popularity. This trend is especially noticeable among the younger demographic that values both taste and health benefits. The green tea powder has permeated various sectors…
Minjun ParkFood
Arkadia Revolutionizes Matcha With Innovative, Approachable Latte Line
Arkadia, an Australian beverage company, has recently launched a new Matcha Latte product line featuring two distinct flavors: Original and Strawberry. The Original flavor offers a rich, authentic matcha taste, while the Strawberry flavor introduces a…
Sarah ChenFood
Unprecedented Heatwave Hits Matcha Production: Global Demand Soars Amid Price Surge
Devotees of the highly coveted matcha green tea may need to dig a little deeper into their pockets as a result of unprecedented temperatures in Japan causing a considerable decrease in matcha production. This comes amid a worldwide surge in demand for the…