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Mars, the multinational confectionery manufacturer, has received the final approval needed to complete a $36 billion acquisition of Kellanova. The European Commission’s unconditional approval sets the stage for the finalization of the deal, which is set to…
Melodie Nye has been newly appointed as the managing director and general manager for the Pet Nutrition division of Mars in Australia and New Zealand (ANZ). She will be succeeding Craig Sargeant, who has been promoted to the position of global vice president…
New Chocolate Bar Launch by Mars Global confectionery leader Mars is set to launch a brand-new chocolate bar with a cookie dough flavor this month. This exciting addition to the chocolate market boasts a soft nougat center imbued with the taste of cookie…
The two flavoured milk brands – Big M and Dairy Farmers Classic – have teamed up with confectionery brand Mars to introduce confectionery-inspired chocolate milks. Anne Scott, senior brand manager of Big M, said the Maltesers-flavoured milk is part of a…
Global luxury group Richemont has joined the Alibaba Anti-Counterfeiting Alliance, a partnership between the e-commerce giant and brands that works to protect intellectual property rights on Alibaba’s platforms. Geneva, Switzerland-based Richemont is now…
Chinese online commerce giant Alibaba Group has hosted an inaugural Rights Holders Collaboration Summit involving international brands and the intellectual property (IP) enforcement community to enhance collaboration in the fight against infringements. More…
Mars, best known for M&M’s and Snickers candy brands, has become the latest global consumer foods brand to partner with eCommerce giant Alibaba to grow its online presence in China. In a joint announcement, Mars China said all of its brands, which also…
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