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marketing strategy

Every story tagged marketing strategy on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged marketing strategy

3 stories in this topic

ecommerce
Sarah ChenE-Tailing

Winning the hearts and wallets of today’s tech-savvy customers

New-age digital customers are changing, so are the ways to keep them hooked. Today’s customers in Asia, like those elsewhere, expect seamless and consistent omnichannel experiences along with the best quality and price. Thanks to a plethora of touch-points,…

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Maria SantosGeneral

Skilled Opinion: Making social media work for SMEs

In at present’s super-connected, always-on period, companies of just about any measurement can attain markets and clients past their borders with unprecedented ease. For a lot of SMEs, the speedy progress of cross-border e-commerce – tipped to be value USD2…

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