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Marketing Focus

Every story tagged Marketing Focus on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged Marketing Focus

1 story in this topic

Marks and Spencer 1
Maria SantosFashion

Narrow the range, increase retail sales

It’s counter-intuitive, but less choice, fewer options and a smaller range of products can often help increase retail sales and customer satisfaction. Who would have guessed? Simplified, narrower product ranges are contributing to accelerated customer and…

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