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If you think about what your home was like even just a few years ago, life was very different. Think about what grocery shopping was like. You’d open your fridge door to check out what’s missing, scribble down on a notebook a shopping list of what you need,…
“Great ideas should be scary,” advocates Marcelo Pascoa, head of global brand marketing at Burger King, one of the keynote speakers at the recent MarketingPulse event in Wanchai. “When new things come to be, it is often associated with fear. So, my advice to…
While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data…
