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Apparel retailer Madura Fashion & Lifestyle, part of Aditya Birla Nuvo Ltd on Saturday launched a new digitally integrated store under its flagship formal wear brand—Van Heusen—indicating the two-decade-old retailer’s push to morph into a more tech-savvy…
The Indian business of Van Heusen is planning a network of stores targeting solely women. Van Heusen, owned by Madura Fashion & Lifestyle, also plans to focus on repositioning its essentially denim-based youth fashion range Vdot. Brand head Vinay A Bhopatkar…
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