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madura

Every story tagged madura on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged madura

2 stories in this topic

madura1
Fashion
2 min read

Madura experiments with first omni-channel retail

Apparel retailer Madura Fashion & Lifestyle, part of Aditya Birla Nuvo Ltd on Saturday launched a new digitally integrated store under its flagship formal wear brand—Van Heusen—indicating the two-decade-old retailer’s push to morph into a more tech-savvy…

van heusen gift cards
Fashion
1 min read

Van Heusen to target women

The Indian business of Van Heusen is planning a network of stores targeting solely women. Van Heusen, owned by Madura Fashion & Lifestyle, also plans to focus on repositioning its essentially denim-based youth fashion range Vdot. Brand head Vinay A Bhopatkar…