
Loyalty Management Spending Hits $17.38 Billion as Platform Costs Surge
Frequent shoppers generate 12 to 18 percent more revenue, but digital platform expenses have surged more than 200 percent over the past six years.
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Frequent shoppers generate 12 to 18 percent more revenue, but digital platform expenses have surged more than 200 percent over the past six years.

The domestic loyalty market is expanding toward $1.57 billion in 2026 despite widespread account inactivity among consumers.

Powered by KlikNGo, the receipt-scanning loyalty program doubled repeat purchases and drove 47 per cent of sales uplift for the century-old manufacturer.

A joint venture between the two firms will test programmable loyalty tools across 20,000 retail and food outlets in Southeast Asia.

The Melbourne-based retailer added 13 brick-and-mortar locations across Australia in fiscal 2026 while building its loyalty base to 538,000 active members.
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