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In a world where customer preferences are ever-changing and they always want to try out something new, loyalty is everything to retailers. That is why A.S. Watson Group, the world’s largest international health and beauty retailer, is further investing in its…
Evergreen guides that explain the mechanics behind this topic.
Consumer trends
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.
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E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce — what each model demands from inventory accuracy, staffing and systems, and whe…
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KPIs and definitions
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews — with notes on how each one…
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Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
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