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Korean food companies are reaching out to consumers through face-to-face encounters at their own branded cafes and restaurants. And they are reaping the rewards: upgrading their company image, testing new products and increasing sales. Binggrae gave its…
Lotte Group has launched a smartphone app for Chinese tourists visiting Korea. The application is called ‘TianTianLeTian’, and provides visitors with information on shopping, tourism, and other services offered by Lotte companies. Department stores and large…
Chinese B2C e-commerce website JD.com and South Korean retail giant Lotte.com have signed a strategic cooperation agreement and an exclusive agreement under which JD.com will become the sole strategic partner of Lotte.com in the Chinese mainland for five…
