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Korean retailer Lotte is entering the Vietnam eCommerce market with Lotte.vn after six months’ preparation. By launching its first online shopping website on October 28, the Korean retailer is expecting to acquire 20 per cent of the online market. And it sees…
Evergreen guides that explain the mechanics behind this topic.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read