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Lee Hwa’s JewelPlay concept has opened at Bugis Junction, promising personalised jewellery and services for weddings. Targeting millennial couples and fashion-forward shoppers, the 880sqft concept store features interactive touch-points and spaces geared to…
Lee Hwa Jewellery has introduced a new experiential store inviting customers to “get intimate” with jewellery. In a bid to meet millennial “experience economy” market demand for immersive retail experiences, Lee Hwa’s Jewelspace – a bespoke design concept…
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