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As part of its ‘Pasta Loves Sauce’ initiative Barilla, Italy’s #1 selling pasta, wanted to extend its brand campaign to in-store shoppers across Singapore to demonstrate the versatility of its pasta and sauces, bring the brand to life in a fun and engaging…
Ksubaka today revealed the results of the world’s largest hands-on experiential product launch for Milka chocolate brand. In just one month more than 12.4 million consumers had a physical interaction with Milka, learning about the product, its ethos and…
Ksubaka today announced that it has broken through the 5,000 barrier of installed playSpots across China. Ksubaka has the fastest growing direct-to-consumer media network in China with over 10 million shoppers engaging with the network each month. Importantly…
Ksubaka today announced that it has successfully delivered an interactive in-store engagement campaign in CRV, WuMart and MerryMart retail stores in China for Friso Gold. The objectives: The campaign objectives were to attract in-store shoppers to a Friso…
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