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In response to escalating prices in bakery franchises, that can exceed 10,000 won for just a few items, South Korean consumers are progressively seeking out more affordable private label (PB) bread. These are readily available in convenience stores and large…
Over half of South Korean consumers who inadvertently buy counterfeit products online do not pursue refunds, according to a recent survey by the Korea Consumer Agency. The respondents pointed to complex refund procedures and nominal sums involved as the main…
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