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Nike has initiated a football-centric retail strategy throughout Hong Kong, as a segment of its worldwide ‘Rip the Script’ campaign, by transforming select stores into immersive environments. This effort, known as the ‘Nike Football Universe’, aligns with the…
Melbourne-based frozen yogurt and acai chain Yo-Chi has established its first international outpost, a 60-seat shop located in Singapore’s Orchard Central. This move represents Yo-Chi’s first venture outside of Australia, where it boasts over 30 locations.…
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