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Tmall will this year work with top beauty brands such as Estee Lauder and Lancome to help them surpass RMB 1 billion (US$157.9 million) in annual sales on the platform. The increased focus on the beauty sector will also see Tmall deliver an updated suite of…
Kantar today launches a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look and feel across the whole business. The new identity, developed in close collaboration with WPP…
Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service. In Asia, the service has launched in South Korea, Taiwan, Thailand, Philippines, and…
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