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Diversity, or lack thereof, is at the forefront of fashion industry discussions, with runways and advertising campaigns constantly—and rightly—scrutinised. Less has been said about diversity among prominent influencers, the new drivers of sales who are…
The Falling Stars Challenge, a meme that has rocketed through Asia, features people posing as if they’ve fallen out of their luxury cars, with the luxury contents of their luxury bags spilling out on the pavement for all to see. The expensive goods are…
LVMH-back private equity fund L Catterton Asia has partnered with Mitsui & Co to take an unspecified stake in fast-growing Japanese eyewear retailer Owndays. The funds will be used to accelerate the retailer’s across the Asia-Pacific region. Owndays, which…
Reality TV star Kylie Jenner has announced she is expanding her cosmetic line from online to in-stores. After launching her own makeup line in November 2015 and with the company nearly three years old, Kylie’s products can be purchased from all Ulta Beauty…
Oscar de la Renta was early to Twitter, early to Tumblr and, yes, early to Instagram. So in July 2013, when the American fashion house debuted its fall advertising campaign via the app, the industry was hardly surprised. It was a little thing. An experiment.…
Clean cosmetics brand Kosas has in the space of a year grown from the best-kept secret of beauty industry insiders to a buzzy makeup line with rapidly growing sales. Founder Sheena Yaitanes says two recent investors deserve much of the credit: Man Repeller…
Among young South Koreans, civic rights activist and Democratic presidential nominee Jesse Jackson’s 1988 campaign T-shirts and French fashion brand Balenciaga’s Bernie Sanders-inspired caps are some of the hottest fashion items at the moment. “What size is…
Fashion and beauty industries have quickly caught on to the trend that the younger generation is spending a significant amount of time on social media platforms, such as Instagram, Facebook, Twitter and YouTube, rather than traditional advertising platforms…
Miquela Sousa is an influencer like any other, except for one big difference – she’s a virtual avatar that exists only online. She rocks Supreme, Prada and Chanel, and attends exclusive events with other influencers. But she’s isn’t real in the traditional…
Sulwhasoo, a brand of AMOREPACIFIC, selected Song Hye-kyo, Asia’s leading actress, as its brand ambassador. Song Hye-gyo will play a role in delivering the story of the brand to customers through various global campaigns of Sulwhasoo. Song Hye-kyo is a Korean…
Carl F. Bucherer has launched an extensive new influencer campaign inspired by the urban spirit of its Manero Flyback watches. In keeping with the claim “Wherever time takes you, Lucerne travels with you,” the campaign features five highly popular US…
Luxury brands experimenting with WeChat’s commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem. L2’s Digital IQ Index China: Luxury 2017…
