Wei ZhangE-Tailing
Pakistan Ad Market Shifts to Influencers as Social Media Reaches 80 Million Users
TikTok reaches nearly 80 million adults in the country, while YouTube and Instagram count 54 million and 22 million users respectively.
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influencer marketing
Every story tagged influencer marketing on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged influencer marketing
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Maria SantosE-Tailing
Brandpay Logs 65 Million Impressions Turning Retail Shoppers into Ad Channels
Data across 250 brands shows everyday shoppers driving a 4.2 times return on reward spend while halving standard acquisition costs.
Maria SantosGeneral
Pagcor Fines Gambling Firm P1 Million over Ivana Alawi iPhone Promotion
The Philippine gaming regulator warned operators of license cancellations after an unapproved 100-handset giveaway breached marketing rules.
Maria SantosResearch
Human Trust Remains Key Driver for Southeast Asia E-Commerce Amid Rising AI Adoption
Despite the growing use of generative AI for product discovery, personal recommendations and trusted voices continue to heavily influence consumer purchasing decisions in Southeast Asia’s rapidly expanding e-commerce market, projected to reach $219 billion in…