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RetailNews Asia

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#IAB

Every story tagged #IAB on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

ecommerce
Research
14 min read

An Overview on M-commerce in Asia

A number of factors have contributed to make Asia a mobile first region. Affordable smartphones and an emerging middle class, coupled with increased network speeds and relative decreases in mobile data costs have lead to a situation where mobile is the…

ecommerce online
E-Tailing
4 min read

Chinese shoppers lead way in digital commerce

While digital commerce is strong in the world’s two largest economies, Chinese shoppers use smartphones and tablets more than shoppers in the US. This is shown in a new study from IAB (Interactive Advertising Bureau) and IAB China, Understanding Digital…