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Global luxury group Richemont has joined the Alibaba Anti-Counterfeiting Alliance, a partnership between the e-commerce giant and brands that works to protect intellectual property rights on Alibaba’s platforms. Geneva, Switzerland-based Richemont is now…
Shopping mall Marina Square has been chosen as the venue for the world’s first Nerf family entertainment centre. The Nerf Experience Singapore will open in the second half of next year, following a licensing agreement between Kingsmen Creatives subsidiary Nax…
Danish toymaker Lego is teaming up with Chinese internet giant Tencent Holdings to jointly develop online games and potentially a social network aimed at Chinese children. Privately-owned Lego has seen a slowdown in sales growth in recent years, but the…
Hasbro is about to reach at Licensing Expo 2015 to highlight its highly effective portfolio of worldwide franchises, together with Transformers, My Little Pony, Nerf, Monopoly and Jem and the Holograms. Lately named a prime 10 international licensor by…
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