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It was only in April that top Chinese KOL Gogoboi launched his own WeChat boutique “Bu Da Jing Xuan,” a platform on which he curates selections of goods from luxury e-commerce retailers like Yoox, Net-A-Porter and Farfetch to sell to his fans (he’s got over 7…
There is no need to elaborate on the importance of Chinese fashion bloggers in educating affluent consumers on the latest fashion trends and luxury items. For international luxury brands that hope to gain a share in China’s competitive retail scene, the real…
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