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Global Advertising

Every story tagged Global Advertising on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged Global Advertising

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Minjun ParkResearch

Global Advertising Spend Growth to Slow Next Year

The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017. With the exception of newspapers and magazines, all…

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