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Last year in September, Hyundai Group’s premium car brand- Genesis hired Dominique Boesch as its first Managing Director for the European market and now the company is all set to make its foray into the market. Genesis took to Twitter through its European…
Hyundai Motor luxury brand Genesis is starting a car subscription service, the first such effort by a domestic automaker in Korea. The company Thursday announced its Genesis Spectrum program. Under the program, subscribers can drive Genesis vehicles –…
South Korea’s Hyundai Motor will launch its standalone premium auto brand Genesis in China within two to three years, betting on a luxury lane to profit as competition bites at the lower end of the world’s biggest auto market. Genesis brand chief Manfred…
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