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Burberry has launched an online game called Ratberry as part of its 2020 Lunar New Year campaign. The game builds on the popularity of B Bounce, the brand’s first online game launched in October last year. In the new game, Ratberry is the central character in…
This year, we have witnessed a surge in the number of luxury brands leveraging gamification to engage with Chinese consumers. From Hermès to Dior, a bevy of major luxury players have jumped on board, launching playful interactive games on their official…
Ayondo, a social trading technology developer for the financial services industry, has acquired the TradeHero brand, a Singapore-based trading gamification app. The acquisition for TradeHero’s brand outside of China and the United States, expands ayondo’s…
Showcasing innovative fintech solutions that leverage artificial intelligence, blockchain technology, gamification and more, the founders of seven startups from Hong Kong and around the world met with hundreds of potential investors at DBS Accelerator Demo…
