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South Korean cosmetics brands, wildly successful at home and across Asia, now have their eye on the European beauty market where their penetration is, for now, only skin-deep. Picking luxury goods powerhouse France as its bridgehead to seduce European…
After launching in France last year, South Korean cosmetics company Amorepacific aims to introduce one of its luxury brands in Britain this year and in Germany next year. It began selling its luxury Sulwhasoo brand of creams and other cosmetic products in…
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