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Panpuri, a prominent fragrance brand from Thailand, has recently announced an aggressive expansion plan that aims to establish 16 new retail outlets across Asia within the year. This initiative marks a significant step in the company’s comprehensive growth…
Shiro, a renowned Japanese fragrance company, recently launched its inaugural store in Hong Kong, incorporating an immersive shopping experience that focuses on in-store fragrance creation. The store, located in K11 Musea, showcases an interior design that…
Panpuri, a wellness brand from Thailand, has made a significant stride in its broader expansion plan across Greater China with the inauguration of its premier flagship boutique in Macau. The Teahouse of Scent: A Unique Boutique Concept The newly established…
Coty, a leading global fragrance corporation, has inaugurated a unique retail concept store located in Mong Kok, Hong Kong. This revolutionary store, known as My Scent Edit, is situated within Langham Beauty. It is a multi-brand store, providing an immersive…
Onitsuka Tiger, a well-known Japanese shoe brand, has expanded its horizons with an entrance into the realm of fragrance. Their maiden collection of eau de parfum features four unique scents, each distinctively embodying the theme of “Wearing Quiet Radiance.”…
Cosmetics giant Estée Lauder has recently invested in a minority share of the Mexican perfume label Xinú. This move represents Estée Lauder’s first venture into the Latin American market. The investment strategy was executed through New Incubation Ventures…
Fragrance company Byredo is focusing on its Asian expansion, opening its first flagship store in Hong Kong. With the goal of “transforming memories and emotions into things and experiences,” Ben Gorham founded the European luxury brand Byredo in Stockholm in…
Digital media has upended the beauty business, lowering barriers to entry for new brands built not on department store distribution and traditional marketing tactics, but on e-commerce and digital influence. In recent years, a slew of new digital-first beauty…
UK perfume retailer The Fragrance Shop expanded its store portfolio to 33 stores last year. The retailer has enjoyed another bumper year with net sales up to £121 million, a 6 per cent increase, thanks to blockbuster launches from brands such as Chanel, Jean…
Reality TV star and businesswoman Kim Kardashian has announced she will launch a gardenia-inspired fragrance collection under her KKW Beauty firm. The social media savant-turned-entrepreneur will release three eau de parfums via Kardashian’s online beauty…
