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fragrance

Every story tagged fragrance on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged fragrance

18 stories in this topic

Byredo
Wei ZhangFashion

Byredo launches Hong Kong flagship store

Fragrance company Byredo is focusing on its Asian expansion, opening its first flagship store in Hong Kong. With the goal of “transforming memories and emotions into things and experiences,” Ben Gorham founded the European luxury brand Byredo in Stockholm in…

perfume
Sarah ChenFashion

Fragrances are not Instagrammable

Digital media has upended the beauty business, lowering barriers to entry for new brands built not on department store distribution and traditional marketing tactics, but on e-commerce and digital influence. In recent years, a slew of new digital-first beauty…

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