Sarah ChenGeneral
Heineken Activates F1 Campaigns as Motorsport Returns to Malaysia After 9 Years
The brewer deployed trackside branding, concert tie-ins with Axwell and Martin Garrix, and nationwide bar viewing parties.
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Formula 1
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Stories tagged Formula 1
6 stories in this topic
Maria SantosGeneral
Singapore Air Quality Drops into Unhealthy Range Ahead of Grand Prix
Singapore registered 24-hour pollutant index readings above 100 across all five zones as smoke plumes from Sumatra and Kalimantan drifted over the island.
Maria SantosFood
PepsiCo Introduces STING Energy as Official Formula 1 Partner in Southeast Asia
The beverage giant targets motorsport audiences across Malaysia and Singapore with its latest regional energy drink campaign.
Wei ZhangLiving
China Gains 221 Million Formula 1 Fans as Brand Backing Lags
The Shanghai Grand Prix sold out quickly, but domestic labels continue to hesitate on major motorsport sponsorships.
Sarah ChenFinance
UBS is the Last Bank to Sponsor Formula 1
Formula 1 motor racing used to attract droves of sponsors from the financial industry. Today, UBS is the industry’s last representative as a backer of the sport. How does its involvement fit with the drive to be a sustainable bank? Switzerland knew two major…
Minjun ParkTelecom
Tata Comms launches VR/AR prize for F1 racing
Tata Communications has launched a new competition focused on how VR and AR technologies can make Formula 1 racing more immersive for fans. The 2016 F1 Connectivity Innovation Prize is also designed to help the teams work more effectively together in the…