
China Gains 221 Million Formula 1 Fans as Brand Backing Lags
The Shanghai Grand Prix sold out quickly, but domestic labels continue to hesitate on major motorsport sponsorships.
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The Shanghai Grand Prix sold out quickly, but domestic labels continue to hesitate on major motorsport sponsorships.

Formula 1 motor racing used to attract droves of sponsors from the financial industry. Today, UBS is the industry’s last representative as a backer of the sport. How does its involvement fit with the drive to be a sustainable bank? Switzerland knew two major…

Tata Communications has launched a new competition focused on how VR and AR technologies can make Formula 1 racing more immersive for fans. The 2016 F1 Connectivity Innovation Prize is also designed to help the teams work more effectively together in the…
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