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At a one-day event held last week at the japan External Trade Organisation (JETRO) Office in Ho Chi Minh City, a group of more than 10 Japanese fashion giants introduced their wares to potential Vietnamese partners. These firms include Isato Design Works; In…
Evergreen guides that explain the mechanics behind this topic.
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read
Market entry
Ownership rules, entry models, licensing steps and a realistic first-year plan for entering Brunei.
Asia Market Guides · 10 min read
E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and whe…
Retail Operations · 11 min read
KPIs and definitions
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews, with notes on how each one…
Retail Toolkit · 8 min read
Weekly Briefing
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Read by retail operators, investors and brand teams across Asia.