Maria SantosGeneral
FairPrice Deploys 3,000 Smart Trolleys as Retailers Turn to In-Store Media
Mondelēz generated 61% of its sales growth online this year as consumer brands expand retail media and micro-occasion campaigns.
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fairprice group
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Stories tagged fairprice group
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Maria SantosE-Tailing
FairPrice Adapts on Xiaohongshu to Target 3.1 Million Chinese Tourists
Working with Prizm Group, Singapore’s largest retailer is using search-driven guides to engage local Chinese residents who make up 73.9 per cent of the population.
Maria SantosFood
Mom’s Touch Sees Strong Singapore Debut with Sales More Than Doubling
Korean burger and chicken chain Mom’s Touch has made a robust entry into Singapore, with its first store significantly exceeding sales targets in the Central Business District. The expansion follows a strategic partnership with FairPrice Group.