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#emoticons

Every story tagged #emoticons on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

4 stories in this topic

wechat
Research
1 min read

Should retailers use emoticons in customer service support chats?

Service providers who use emoticons are perceived as warmer, but less competent, according to a new research paper, which offers sage advice for retail brands engaging with consumers across digital platforms. The effect held true regardless of whether or not…