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All retailers can take lessons from eBay’s personalised customer marketing campaigns. For the modern-day marketer, the concept of the right message to the right person at the right time may seem like an over-used cliche; a pipe-dream, considering the mountain…
Cloud-based software company Emarsys has launched Social Ads, a new product which enables brands to target customers via highly personalized social media advertisements on Facebook, giving them another channel to engage, convert and retain customers. The…
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