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DDB

Every story tagged DDB on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged DDB

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mcdonalds hk little big moments smile
Rajiv MenonFood

McDonald’s Hong Kong Celebrates Chinese New Year with song

Of the abundance of Chinese New Year campaigns by brands this year, McDonald’s Hong Kong has released a touching campaign that tugs at the heartstrings with the help of a classic by Sir Elton John. Cantopop star and actor Eason Chan (who once performed, sort…

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