Maria SantosE-Tailing
Brandpay Logs 65 Million Impressions Turning Retail Shoppers into Ad Channels
Data across 250 brands shows everyday shoppers driving a 4.2 times return on reward spend while halving standard acquisition costs.
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customer retention
Every story tagged customer retention on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged customer retention
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Wei ZhangResearch
Retail trends to look forward to in 2019
Retail industry in India is undoubtingly one of the fastest growing retail industry in the world. It is the largest among all industries accounting to 10 percent of the country GDP and employs around 8 percent of the workforce. The retail industry is an…
Maria SantosResearch
Uncertain reward will keep customer playing and buying: research
Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result. While conventional wisdom says that people don’t like uncertain gains or rewards, a study…