
Maria SantosFashion
85 Percent of Indian Shoppers Will Pay More for Natural Fibers
A survey of 13,026 consumers found synthetic petroleum-based materials still account for nearly 70 percent of global textile fiber production.
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A survey of 13,026 consumers found synthetic petroleum-based materials still account for nearly 70 percent of global textile fiber production.

All eyes are on Southeast Asia as the world’s next consumer powerhouse, with its young population and increasing purchasing power. Almost 280 million centennials – those born since 1995, also known as Generation Z, currently call this region home. While the…
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