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Consumer Guide Automotive has awarded the Kia Soul one of its coveted Best Buy Awards for 2017 in the Subcompact Car segment, marking the third year in a row the fun-loving box car has received the award. Once again, the Soul’s funky personality resonated…
Evergreen guides that explain the mechanics behind this topic.
Consumer trends
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.
Asia Market Guides · 8 min read
E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and whe…
Retail Operations · 11 min read
KPIs and definitions
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews, with notes on how each one…
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Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
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