Wei ZhangE-Tailing
Pakistan Ad Market Shifts to Influencers as Social Media Reaches 80 Million Users
TikTok reaches nearly 80 million adults in the country, while YouTube and Instagram count 54 million and 22 million users respectively.
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consumer brands
Every story tagged consumer brands on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged consumer brands
3 stories in this topic
Minjun ParkFashion
Manchester City Scandal Puts $1 Billion Asian Merchandise Sales at Risk
The financial cheating fallout across English and European football threatens to dent the club’s regional retail appeal over the coming months.
Aiko TanakaGeneral
Nestlé Targets GLP-1 Drug Users with AI-Driven Nutritional Products, Expands Asia Offerings
Nestlé is transforming the rise of GLP-1 weight-loss medications into a commercial opportunity by developing specialised products for consumers taking drugs like Ozempic and Wegovy. The company is using artificial intelligence and nutritional science to…
Background from the Retail Academy
Evergreen guides that explain the mechanics behind this topic.
Consumer trends
Consumers in Brunei
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.
Asia Market Guides · 8 min read
E-commerce
Omnichannel fulfilment
Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and whe…
Retail Operations · 11 min read
KPIs and definitions
Retail KPI dictionary
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews, with notes on how each one…
Retail Toolkit · 8 min read
Market entry
Market entry models
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read