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While digital commerce is strong in the world’s two largest economies, Chinese shoppers use smartphones and tablets more than shoppers in the US. This is shown in a new study from IAB (Interactive Advertising Bureau) and IAB China, Understanding Digital…
China and the Chinese played a primary role in the growth of the luxury sector in the past decade. But what was once a boon for luxury goods brands is now turning around. Chinese consumers account for the largest portion (31 percent) of global luxury…
Evergreen guides that explain the mechanics behind this topic.
Consumer trends
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.
Asia Market Guides · 8 min read
E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and whe…
Retail Operations · 11 min read
KPIs and definitions
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews, with notes on how each one…
Retail Toolkit · 8 min read
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read
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