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#Centennials

Every story tagged #Centennials on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

social media china
Research
6 min read

How to deal with centennials

All eyes are on Southeast Asia as the world’s next consumer powerhouse, with its young population and increasing purchasing power. Almost 280 million centennials – those born since 1995, also known as Generation Z, currently call this region home. While the…

Online shopping ecommerce
E-Tailing
3 min read

Keeping Up with the Centennials: Buy Social, Pay Offline

Dentsu Aegis Network, in collaboration with Econsultancy, today launched Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers, a white paper investigating the online buying behaviour of centennials – consumers of the future – in the region.…