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German luxury fashion house Hugo Boss has launched its first Boss flagship store on Tokyo’s famous shopping street the Ginza. Spanning two stories, the Hugo Boss Japan flagship occupies 480sqm of the Tokyu Plaza Ginza shopping centre. The store features a…
A Philippine ad agency has created a streetwear brand to test its digital marketing strategies – and now it has gone global. What? Caps, developed by Eggshell Worldwide, led by Mark Wesley Pahate now ships to 220 countries worldwide, in partnership with…
Hong Kong-based YP Basics has launched an online store, YPbasics.com, designed to take its basic caps to the world. Since 1974, YP (short for Yupoong) has created and refined a series of headwear styles embracing sport, action and street fashion. Its products…
