YP Basics taking caps to the world

Oct 5, 2017Updated Jun 4, 20251 min read

Hong Kong-based YP Basics has launched an online store, YPbasics.com, designed to take its basic caps to the world.

Since 1974, YP (short for Yupoong) has created and refined a series of headwear styles embracing sport, action and street fashion. Its products have included the Snapback, Dad Hat, and Flexfit.

YP Basics is the curated selection of Yupoong’s most popular styles, offered as the logo-free alternative to its private-label products. After a test roll-out in Taiwan last year, YP Basics is aiming its redesigned online shopping experience at customers across America, Asia, Europe and Oceania.

The global online store lets customers compare fits and view lookbooks when making their choice from more than 100 styles of basic headwear.

YP Basics is managed by Premium Direct Imports.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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