Hugo Boss showcasts its first Japanese flagship store
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German luxury fashion house Hugo Boss has launched its first Boss flagship store on Tokyo’s famous shopping street the Ginza.
Spanning two stories, the Hugo Boss Japan flagship occupies 480sqm of the Tokyu Plaza Ginza shopping centre. The store features a giant glass facade where a digital wall is installed to showcase campaign videos and content.
Meanwhile, the store interior design follows a white, black, and beige colour palette, using materials such as marble, wood and chrome. While the first floor houses men’s and women’s apparel, accessories, and fragrances, the second floor features a personalization space called ‘Made to Measure’, where customers can enjoy tailoring services.
Marking the launch, the Hugo Boss Japan flagship store also houses a limited-edition capsule collection and a corner offering limited items with HB-Moji graphics, including hoodies, T-shirts, shorts, and caps.
Questions & Answers
Q.What is the size of Hugo Boss's new Japanese flagship store?
What is the size of Hugo Boss's new Japanese flagship store?
The new Boss flagship store in Tokyo’s Ginza district spans two stories and occupies 480sqm within the Tokyu Plaza Ginza shopping centre.
Q.What special features does the new Ginza flagship store offer customers?
What special features does the new Ginza flagship store offer customers?
The store has a 'Made to Measure' personalization space for tailoring services. It also offers a limited-edition capsule collection and items with HB-Moji graphics.
Q.What is the interior design style of the new Hugo Boss store?
What is the interior design style of the new Hugo Boss store?
The interior design follows a white, black, and beige colour palette. Materials like marble, wood, and chrome are used throughout the two-story space.
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