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Hybe, the entertainment company behind Kpop superstars BTS, is to launch three more BTS pop-up stores across four Asian cities after success in Bangkok. The company said it will roll out the album-themed stores in Manila, Taipei and Singapore this year, due…
South Korean electronics giant Samsung and BTS the K-pop superband, have entered a global collaboration to market smartphones. Samsung will first work with BTS for the boy band’s global contemporary art initiative, “Connect, BTS,” before expanding their…
South Korea’s K-pop merchandise market is booming, reaching KRW 150 billion (US$132 million) last year. Led by the recent global fame of BTS, K-pop’s popularity has expanded far and wide, and a growing number of fans are enthusiastically spend their time and…
Coca-Cola launched BTS-themed bottles as part of its “Share a Coke” campaign on Monday. The bottles come in seven different designs – each one representing a member of the K-pop boy group – with inspirational messages referencing the group’s song titles. This…
Toy retailer Mattel has announced a comprehensive, worldwide licensing agreement with popular South Korean boy band BTS. The creative collaboration will debut the first-ever line of BTS fashion dolls this summer. Under a multi-category license with BTS under…
Popular boy band BTS’s annual economic value is estimated at over 4 trillion won ($3.5 billion), making it more lucrative than a medium-sized company. The group’s annual production inducement effect, which refers to the value generated in related industries,…
Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the…
A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday. Running until January 14, the Korean character brand’s outlet will introduce its latest merchandise, BT21. The range includes dolls, cushions, fashion items,…
K-pop star Psy of Gangnam Style is one of several celebrities who will have eateries at the upcomingShow DC/YG Republique integrated food and entertainment complex in Bangkok. He will have a noodle house, while other Korean stars featured are singer Rain with…
Mobile platform Line Thailand has announced bold plans, targeting business uses. Part of Korea’s Naver internet service company, Line sees Thailand as its second-largest strategic market following Japan. Line Thailand MD Ariya Banomyong says the company aims…
