
Mei Ling TanFood
1 min read
Maxim’s Overhauls Brand Strategy to Win Younger Asian Consumers
Carmen Chiu is reshaping festival products at the Hong Kong food giant while applying an 80-20 formula honed at Godiva and Fortnum & Mason.
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Carmen Chiu is reshaping festival products at the Hong Kong food giant while applying an 80-20 formula honed at Godiva and Fortnum & Mason.
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