Rajiv MenonGeneral
Over A Third of Asian Shoppers Would Let AI Switch Brands, Accenture Finds
Brand loyalty in Asia faces disruption as artificial intelligence shopping agents gain consumer trust to pick alternative products based on value and fit.
Tag
brand loyalty
Every story tagged brand loyalty on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged brand loyalty
2 stories in this topic
Wei ZhangGeneral
Consumer brand loyalty at record low
Global loyalty-marketing agency ICLP has found that consumer brand loyalty to retailers has dropped to a record low in Hong Kong. A mere 1 per cent are “devoted” to their preferred retail brands, an ICLP survey shows. The company surveyed 750 consumers in…
Background from the Retail Academy
Evergreen guides that explain the mechanics behind this topic.
Consumer trends
Consumers in Brunei
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.
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E-commerce
Omnichannel fulfilment
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KPIs and definitions
Retail KPI dictionary
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews, with notes on how each one…
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Market entry
Market entry models
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
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