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brand awareness

Every story tagged brand awareness on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged brand awareness

2 stories in this topic

Prada Station Pop up 2
Sarah ChenFashion

Prada Station pop-up at Galaxy Macau

The pop-up is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity. Around the train, the illuminated platforms host a series of small…

DSC00227
Aiko TanakaFashion

Ambitious plan for Playboy China

Playboy is using its massive brand awareness in China to drive an expansion of its apparel range and enter new retail categories. US-based Playboy Enterprises has signed a new 10 year licensing agreement with Handong United to manufacture and distribute an…

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