Skip to content
Advertise with usAbout us
RetailNews Asia

Topic

#brand awareness

Every story tagged #brand awareness on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

Prada Station Pop up 2
Fashion
1 min read

Prada Station pop-up at Galaxy Macau

The pop-up is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity. Around the train, the illuminated platforms host a series of small…

DSC00227
Fashion
2 min read

Ambitious plan for Playboy China

Playboy is using its massive brand awareness in China to drive an expansion of its apparel range and enter new retail categories. US-based Playboy Enterprises has signed a new 10 year licensing agreement with Handong United to manufacture and distribute an…